We started as a general DTC marketing agency. Fashion brands, supplement companies, the usual mix. Artists were among those early clients - people selling prints and original work through Shopify, trying to figure out paid social. After working with more than twenty of them, something became clear: we were genuinely good at this, and the results felt different. Not just ROAS numbers. Actual artists paying their rent, buying back their time, staying in the studio instead of taking on commission work they did not want.
The gap was always the same. Great work, real audiences, almost no infrastructure behind it. A store that leaked customers at checkout. Ad accounts set up wrong from day one. Prices that left nothing after fulfilment. Nobody had connected all the pieces - the right store, the right ads, the right pricing - into something that actually worked together.
So we stopped taking on general clients and narrowed the focus to print artists. The agency is small on purpose. The client list stays short enough that we know each person's work properly, what they actually want from their practice, and where the store is leaving money on the table.
